a new creative challenge.......can you dig it? can you conquer it? can you represent hugo to the fullest? show them what you are made of. go a head, don't be shy, go on....create.

'HUGO Fragrances just announced the launch of a new creative challenge, HUGO Create. In 4 rounds, participants are challenged to turn the iconic HUGO fragrance bottle into something innovative, irreverent or otherwise exceptional. HUGO Create is a new and innovative competition for creative people from all-over the world. HUGO Fragrances give them the chance to express themselves and develop unique designs for the iconic HUGO fragrance. The design contest wants to act as a spotlight for creative talents from around the world. Are you a designer, illustrator, photographer, artist, student or creative at heart? Show the world your talent & win! The 10 best entries of every round will receive cash prizes of 500 US-$. The work of the round winner will be published in i-D magazine. The HUGO Create contest is now open for entries. Don’t hesitate! Participate! To view all information, complete rules & submission guidelines and to download the HUGO Man Bottle footage, surf to the hugo create website.

make things happen with the hugo generator? what's that, check out the site_it's cool. need more info hit them up here:hugocreate@rockandrollagency.net.